Marathon

Not looking for a long-term relationship.™

Brief: Get drivers on empty who need to get back on the road to choose Marathon by reminding them that gas stations are meant to keep you on the road, not distract you from it.

Art Director: Banks Church

Copywriter: Banks Church

This campaign was done for an intro class, “Concepting”, in the Minerva Portfolio Program. The goal of the class was to form conceptual thinkers with a focus on craft and attention to detail, which is why each ad is hand-rendered.