Birdie
Mighty. Loud.™
Brief: Get men with wives, girlfriends, daughters, nieces, cousins, mothers, and girl friends who are unaware of the dangers and fears women face each day to become aware of and proactive about attacks on females by respectfully educating them.
Art Director: Banks Church
Copywriter: Emie Garrett
“Every 9 seconds in the US a woman is assaulted or beaten.”
“One in every three women, approximately 736 million worldwide, have endured physical and psychological violence.”
“Physical and sexual assaults are now a threat to female well-being to such a degree that it could be called a pandemic.”
82% of all juvenile sexual assault victims are female.
90% of adult rape victims are female.
“Adolescents aged 14‐17 were by far the most likely to be sexually victimized; nearly one in six (16.3%) was sexually victimized in the past year.”
